Skip to main content

About

The Journalist Who Wised Up

The Journey

2007–2012

Fashion Journalist

Yedioth Ahronoth

Wrote about trends, designers, and must-have items for Israel's leading daily newspaper. Immersed in a world of obsessive consumerism — and that's where it all began.

2013–2015

Master's in Environmental Studies

Tel Aviv University

M.A. in Environmental Studies specializing in the environmental impact of fast fashion. The research led to a dramatic shift in perspective and a decision to act.

2016–Present

Sustainability Lecturer, Writer & Expert

Self-Employed

Developed the lecture "The Fashionista Who Wised Up," delivered to organizations, municipalities, and schools. Co-authored "Life is Short, Don't Fix Your Shoes" (2019). Content writing, strategic consulting, and educational program development.

2021–2023

Sustainability Communication Lead & ESG Project Manager

Kornit Digital

Led the company's global sustainability strategy. Developed long-term KPIs, analyzed carbon footprint (Scope 1 & 2), led LCA projects, and published 2 ESG reports.

2023–2024

ESG Manager

CollPlant Biotechnologies

Managed the global sustainability strategy of a Nasdaq-listed biotech company, including carbon footprint monitoring (Scope 1 & 2) and ESG reporting.

2025–Present

Project Manager

Shiluvimcr · Dr. Eyal Doron

Project and program management across organizations, while continuing independent activities in sustainability lecturing and consulting.

Education

Master of Arts (M.A.)

Tel Aviv University

Environmental Studies — Fast Fashion Impact

Bachelor of Arts (B.A.)

The College of Management

Management and Communication

Areas of Expertise

  • Fast fashion and environmental costs
  • Textile waste and circular economy
  • Life Cycle Analysis (LCA)
  • ESG management and sustainability strategy
  • Carbon footprint monitoring (Scope 1 & 2)
  • Education for conscious consumption
  • Sustainability communications
  • Sustainable wardrobe and consumer psychology

Let's Work Together

For lecture bookings, sustainability consulting, or media collaboration

Get in Touch →